Friday, 17 August 2012

Channel 4 Paralympics - Meet the Superhumans (Annotated Version)

This is a great advert for the Paralympics, so how come Channel 4 are now using a totally dire trailer to advertise the games? 

The 2012 Olympics has been amazing... everything, from the quality of the sport which gave us maximum skills, excitement and world records to the amazing atmosphere. So how come Channel 4 in their infinite wisdom are advertising the 2012 Paralympics in total contrast with an austere atmosphere in which the athletes emerge like the un-dead in Michael Jackson's video Thriller? This approach has actually taken my mind away from the games, its shock appeal succeeding in portraying the athletes as a bunch of sinister characters instead of dedicated, highly trained and exceptionally talented people. Such a travesty.

The advert we are featuring here shows the glorious side of the athletes... given a choice, if you were entering the Paralympics after years of hard work, how would you like to be represented? If any of the big bods at Channel 4 get wind of this maybe they will realize that there is still time to take the current trailer down and give us something inspirational instead!!! Zombies are NOT the order of the day, the Paralympics are about competition, showmanship and most of all an exciting aspect of life.

Jaz McKenzie


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  2. May I have the lyrics?