BRINGING YOU THE BRAAP ON URBAN DELIGHT!!.
~IB~ is thrilled to announce that we have teamed up by
invitation with Urban Delight and Bass 1 Urban Delight, two exciting new
companies that recently arrived on the music scene. Unlike previous projects,
with the exception of the Everybody Dreams Campaign, we are actively part of
the team carrying out a functional ‘press’ oriented role. We will bring you
news directly from source and are beginning with a mini overview detailing the
concept and how you can tune into this exciting venture.
Right here, right now, Macky McPherson provides some ‘must
know’ information and news to get you started- We have summarized the message
for you.
Initially I set up Urban Delight, a management/mentoring
artist hub, which flowed naturally from my previous experience as a radio DJ
for Lightening FM. During that time I worked with a collective of artists,
rappers, singers and beat-box guys, finding myself unofficially ‘managing’
artists by way of showcasing them at gigs. I decided to consolidate this in a
truly beneficial way and organised a family fun day in aid of Trinity
Hospice. This proved an ideal
opportunity to pull together contacts from various avenues to form a community
orientated platform- the event was featured on Its Braap who depicted its true
flavour hence the association.
Urban Delight is a recognised business which set out with
the intention of giving artists an opportunity to acquire support and exposure
in return for talent and commitment. With
several excellent artists on board I have returned to the radio and host my own
show on alternate Tuesdays @ www.lifefm.co.uk Radio Link
I am pleased that ‘The Urban
Delight Show’ is being hosted on Life FM,
a legal internet station run by Paul Rost and Lioness-Tune in between 10pm-12
midnight (next show, Tuesday 11th March) to hear music that’s not
yet played on mainstream radio- we play unsigned acts, or artists signed to
Bass 1 Urban Delight, our record label. Urban Delight supports and plays all genres;
our ethos is about giving people a platform to expose and express themselves in
a positive way- we’re not interested in ‘that guy stabbing that guy.’
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| Macky McPherson |
We wish to promote our musical ethos, not just our music, so
the slogan I came up with for Urban Delight is, ‘bringing music to your ears-
the drug with no side effects.’ I believe music is more than just music itself;
music is for healing, building bridges, communicating – it’s universal, so it’s about what you can do with music.
I also came up with a slogan for the label: Bass 1 Urban Delight - One B1UD Thru Music, a
natural extension and B1UD makes a great hash tag for twitter. B1UD is a
separate venture that was set up by Aaron Harry, myself, Michael Mothersil and Les
McNeil, one of the singers from the lovers rock group Tradition.
Since forming the company a year ago we have made fast,
furious progress which includes being official sponsor of Mister Stylee, Vibes FM-
host of the Reggae Vocal Show, Weds & Thurs 10pm-1am, where he plays our
artists music and jingles.
As a label we cover everything from classical to pop and
rock. We have worldwide distribution deals in place including Warner Chappell PM
who specialise in production music specifically geared to films, TV and
commercials (look for Basstone Music.)
LATEST NEWS: We have sealed a deal with the Leilani and
Ashanti Live Lounge Bar, acquiring a weekly Thursday residency which we are
calling the Ashanti Lounge Live. We
believe our artists should perform in exceptional venues befitting their talent
and are laying on red carpets, backdrops, photographers, music journalists and
the local press to give them a taste of stardom. Southall TV will be live
streaming the event which I will be co-hosting- artist interviews included. We
have great plans for this show and will be seeking audience feedback. Come to our special showcase and after party
launch at the Leilani and Ashanti Lounge this Thursday, 6th March
2014 and enjoy an evening of Urban Delight entertainment.
Jaz McKenzie
If you are involved in a project designed to 'make a difference' contact- itsbraap@live.co.uk
Great stuff
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