Mozez, successful recording artist and founder of Newman Records has his say about the UK Music Industry:
'Let’s start with America. From a black music perspective America has people like Dr. Dre. Those guys are entrepreneurs in their own right and have their own companies so they are able to get the music they want out as opposed to the music that the bigger companies will allow. Here in the UK you don’t have that as everything surrounds the big music companies; so what you hear on the radio- whatever it is, is primarily what the bigger companies allow. In America they have their own companies, mechanism and money whereas here I can’t name one person who has a number of artists behind them and managed to do that for themselves, .
'Let’s start with America. From a black music perspective America has people like Dr. Dre. Those guys are entrepreneurs in their own right and have their own companies so they are able to get the music they want out as opposed to the music that the bigger companies will allow. Here in the UK you don’t have that as everything surrounds the big music companies; so what you hear on the radio- whatever it is, is primarily what the bigger companies allow. In America they have their own companies, mechanism and money whereas here I can’t name one person who has a number of artists behind them and managed to do that for themselves, .
I am talking primarily about scales. Here in the UK we have 60 Million people whereas America has 280 Million or whatever, but there should be some semblance of
equilibrium or equality relating to how the music world is set up- but there’s
none. It is very introverted here and seems like a family that you cannot get
into whereas America allows opportunities, so people leave here and break through
over there whilst it’s seldom the case that people come from America to the UK.
Why is that! It’s because America provide opportunities for talent and I guess
it’s a more open field- That’s how I look at it. I tend to think that the UK is
very much more introverted and the music community is very small.
When speaking of the UK music industry most people think of Simon Cowell. Although
people knock him, Simon has pushed forward his thesis, his ideology and there
is nothing to counter it, but really there’s space for Simon, and alternatives. You have
to allow freedom and Simon is free to come up with any ideas he thinks of and he has put them
forward. By doing this Simon has controlled the whole of the marketplace but you
cannot knock him for that. He provides
opportunities for people- but what about the other ideas? There should be
something rivalling that in terms of good companies saying, ‘OK, Simon’s doing
his thing but this is what I’m thinking.’ You have to look at it and acknowledge the fact that Simon
provides an opportunity for thousands of kids coming through; but the industry shouldn’t be all about that kind of music. It seems as if pop is all that music
is about. There’s no alternative- it’s that or the Beatles, especially Paul McCartney and there’s no middle
ground although Cold Play’s here as our ‘representative original band,’ that
has broken through and become powerful. We can talk about that later but we’re
looking at a world of big companies monopolising music while little companies
are trying to break into the UK market.
In America there are thousands of little companies who are
getting through and selling records but here you don’t have that sort of
opportunity so their music sells on a very minor scale. Everything is geared
around bigger companies and we need to find a way to change that. We have kids
who are really talented, well trained and have a good following but they find
it so hard because they can’t go to Simon Cowell- he won’t be a part of their
world and bigger companies won’t take these acts on anymore. As a small person
you have to have 20K people knowing about your act and you need your album done
before they will even think of dealing with you. They just don’t take people on
from scratch anymore. The artist has to grow himself to become recognisable. It
would be good if someone like Ed Sheeran who is known and has their own label
would invest in unknown artists and really get the power to put someone in the
number one spot.
The music business is in a state of flux at the moment as
no-one really knows where it’s going. Even the bigger companies are trying to
figure it out, but someone has to take the reigns and push it further ahead.
The small guys in America have come up with Tidal in a bid to rival iTunes but
it has a long way to go. Again, you don’t have much flexibility when trying to
sell records because it’s all tied up as iTunes, Google and Spotify control the
market place. It is very difficult to set up your own record company and come
through. For instance, say you make a record and sell it at £10, you pay for
the studio, create the record, do everything to make the record ready for sale.
Then you have to find a distributor who will take about 20% of the value and
then you have to sell it through iTunes or similar who will take roughly a
third of it, so you would be lucky to end up with £5. Where singles are
concerned, as a small company it costs much more to produce than the selling
price of 79p-£1, so you need to sell volumes, but it’s difficult to do this as
people are downloading it anyway. If you create a single and say ok, I’m going
to sell 50K copies of this single you would almost have to have a number one
because people are downloading it. You have to appeal to the righteous- those
people who will actually buy!
In this business you have to generate an audience and that’s
what we’re trying to do at Numen Records. We produce good quality music and create
good quality videos and hope they will appeal to people and that they will buy
our music and support our label.'
Next Week: It's fun time! A little quiz to get you guessing how well you know Mozez!
LINKS: Numen Records Review of Mozez album Wings Its Braap Facebook Page
Next Week: It's fun time! A little quiz to get you guessing how well you know Mozez!
LINKS: Numen Records Review of Mozez album Wings Its Braap Facebook Page
Jaz McKenzie
Word Magician, Poet and Writer. Contact me for a professional
review or bio that will be presented in my original, distinctive style to help
create YOUR desired image. itsbraap@live.co.uk
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