The town of 'Abeokuta' in southwest Nigeria is a city literally built around its Traditional Adire textile industry. The Adire Fabric Tradition will never fade away because it has evolved to attract young people as designers, investors and customers and is creating opportunities by reviving an industry. Indigo-dyed adire cloth has emerged from antiquity and turned into a major economic occupation for young people in Nigeria. Companies like otibrainz textile Industry is a perfect example! (CEOs as models See them in 1st pic) In Nigeria’s southwest Yoruba city of Abeokuta, capital of Ogun province, no event is complete without the colors of adire.
The unique feature of adire (ah deer RAY) is that it is tied and soaked in indigo plant extract to produce desired patterns and stripes. In the past, the cloth was made from Teru -- wooly white fabric. Over the years, since the quality of Teru has declined, artisans use pure white cotton to weave traditional cloth, which is an economic blessing for the people of the region, literally a rebirth of this African culture! Adire' been the mainstay of so many families who directly inherited the business from their forebears and others who later joined the business. The cloth business has continued to thrive from generation to generation”, Akamo spoke in an interview inside her sprawling shop. "Young people love using adire to make original fashion statements – using things like imprints of art paintings. Others wear it as 'aso ebi' , a uniform dress worn in ceremonies. #deanmeetsafrica
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