Saturday, 1 March 2014

Teamed With ~IB~ Introducing Urban Delight & B1UD- challenging the music industry!!!

BRINGING YOU THE BRAAP ON URBAN DELIGHT!!.

~IB~ is thrilled to announce that we have teamed up by invitation with Urban Delight and Bass 1 Urban Delight, two exciting new companies that recently arrived on the music scene. Unlike previous projects, with the exception of the Everybody Dreams Campaign, we are actively part of the team carrying out a functional ‘press’ oriented role. We will bring you news directly from source and are beginning with a mini overview detailing the concept and how you can tune into this exciting venture.
Right here, right now, Macky McPherson provides some ‘must know’ information and news to get you started- We have summarized the message for you.
Initially I set up Urban Delight, a management/mentoring artist hub, which flowed naturally from my previous experience as a radio DJ for Lightening FM. During that time I worked with a collective of artists, rappers, singers and beat-box guys, finding myself unofficially ‘managing’ artists by way of showcasing them at gigs. I decided to consolidate this in a truly beneficial way and organised a family fun day in aid of Trinity Hospice.  This proved an ideal opportunity to pull together contacts from various avenues to form a community orientated platform- the event was featured on Its Braap who depicted its true flavour hence the association.

Macky McPherson
Urban Delight is a recognised business which set out with the intention of giving artists an opportunity to acquire support and exposure in return for talent and commitment.  With several excellent artists on board I have returned to the radio and host my own show on alternate Tuesdays @ www.lifefm.co.uk Radio Link     I am pleased that ‘The Urban Delight Show’  is being hosted on Life FM, a legal internet station run by Paul Rost and Lioness-Tune in between 10pm-12 midnight (next  show, Tuesday 11th March) to hear music that’s not yet played on mainstream radio- we play unsigned acts, or artists signed to Bass 1 Urban Delight, our record label. Urban Delight supports and plays all genres; our ethos is about giving people a platform to expose and express themselves in a positive way- we’re not interested in ‘that guy stabbing that guy. 
We wish to promote our musical ethos, not just our music, so the slogan I came up with for Urban Delight is, ‘bringing music to your ears- the drug with no side effects.’ I believe music is more than just music itself; music is for healing, building bridges, communicating – it’s universal, so  it’s about what you can do with music.  
I also came up with a slogan for the label:  Bass 1 Urban Delight - One B1UD Thru Music, a natural extension and B1UD makes a great hash tag for twitter. B1UD is a separate venture that was set up by Aaron Harry, myself, Michael Mothersil and Les McNeil, one of the singers from the lovers rock group Tradition.
Since forming the company a year ago we have made fast, furious progress which includes being official sponsor of Mister Stylee, Vibes FM- host of the Reggae Vocal Show, Weds & Thurs 10pm-1am, where he plays our artists music and jingles.
As a label we cover everything from classical to pop and rock. We have worldwide distribution deals in place including Warner Chappell PM who specialise in production music specifically geared to films, TV and commercials (look for Basstone Music.)
 
LATEST NEWS: We have sealed a deal with the Leilani and Ashanti Live Lounge Bar, acquiring a weekly Thursday residency which we are calling the Ashanti Lounge Live.  We believe our artists should perform in exceptional venues befitting their talent and are laying on red carpets, backdrops, photographers, music journalists and the local press to give them a taste of stardom. Southall TV will be live streaming the event which I will be co-hosting- artist interviews included. We have great plans for this show and will be seeking audience feedback.  Come to our special showcase and after party launch at the Leilani and Ashanti Lounge this Thursday, 6th March 2014 and enjoy an evening of Urban Delight entertainment.
Jaz McKenzie
If you are involved in a project designed to 'make a difference' contact- itsbraap@live.co.uk

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